The Perils of AdTech Grading Its Own Homework in Healthcare Marketing
By: Kevin Elwell
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
In an era where data drives healthcare marketing, privacy concerns have never been more critical. A...
Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands
New York, NY — 10/14/2024 — Swoop, the leader in privacy-safe healthcare marketing and data...
Data Only Matters if You Activate and Reach the Right Audience
By: Romain Bogaerts
We have more data than we’ll ever need, but none of these data points matter...
Exploring the Future of Pharma Marketing at DPE 2024
By Marcella Milliet Sciorra
Every year at Digital Pharma East (DPE), the industry comes together...
MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands
Artificial Intelligence (AI) can create a meaningful impact on customer engagement in the...
Swoop Unveils Groundbreaking AI-Driven Innovations at Digital Pharma East, Reimagining HCP Marketing
New York, NY – September 9, 2024 – Swoop, a leader in healthcare marketing technology, today...
Survey Reveals 67% of Pharma Marketers See the Power of Predictive AI to Improve Targeting
Pharmaceutical and life sciences brands can proactively engage patients and providers using...
New Mountain Capital establishes Swoop as independent company to power the omnichannel revolution in healthcare engagement
New York, NY – September 5th, 2024 – New Mountain Capital, a leading growth-oriented investment...
Swoop Agents Receive 2024 Conversational AI Excellence Award from CUSTOMER Magazine
Celebrating the innovative and impactful use of conversational AI technology across industries,...