Five fast lessons from Reuters Pharma USA 2025
At Reuters Pharma USA 2025, industry leaders reinforced the need to put patients first, embrace...
From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights
Is it possible to truly move from sick care to health care? This year at Reuters Pharma USA,...
Putting the Human Back In Healthcare Marketing
Traditional marketing strategies utilized by retail brands and airlines often don’t work for...
Business Intelligence Group Names Swoop in Best Places to Work 2025
NEW YORK, March 17, 2025 – Swoop, a leader in AI-driven, data-powered, and privacy-compliant...
Eric Peacock Named Chief Patient Officer of Swoop, Expanding Patient-First Healthcare Engagement
New York, March 10, 2025 – Swoop, a leader in AI-driven, data-powered, and privacy-compliant...
Why MyHealthTeam Became a Swoop Company and What It Means for You
By Eric Peacock, Co-founder and President of MyHealthTeam, a Swoop company
After Swoop acquired...
Precision over quantity: How Swoop, CMI Media Group, and Genentech unlocked qualified patient reach on Meta
Background
In the ever-evolving landscape of digital healthcare marketing, reaching the right...
Swoop Expands Patient-Centric Engagement with Acquisition of MyHealthTeam, a Leading Opted-In Patient Community in the U.S.
NEW YORK, January 7, 2025 — Swoop, an industry leader in AI-driven, data-powered omnichannel...
Swoop Wins 2025 Business Intelligence Group Award, Building on Momentum of Triple PM360 Innovation Recognition
Honored by innovation awards from the BIG and PM360, Swoop’s predictive audiences showcase how...
How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates
By Kevin Elwell, Vice President, Client Success