Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Announcing Swoop’s Brand Refresh

By: Marcella Milliet Sciorra, Chief Marketing Officer

Swoop Celebrates Triple Recognition in PM360’s 13th Annual Innovations Issue

New York, NY, December 20, 2024- PM360's 13th Annual Innovations Issue recognizes Swoop for its...

Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing

By: Romain Bogaerts, VP Product

In the fast-paced world of healthcare marketing, timely insights...

What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends

As we approach the middle of the decade, the healthcaremarketing landscape is poised for...

Swoop Announces Cameron Hyzer as Chief Financial Officer

New York, NY., December 9, 2024 — Swoop is pleased to announce the appointment of Cameron Hyzer as...

Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy

In an era where data drives healthcare marketing, privacy concerns have never been more critical. A...

Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands

New York, NY — 10/14/2024 — Swoop, the leader in privacy-safe healthcare marketing and data...

Data Only Matters if You Activate and Reach the Right Audience

By: Romain Bogaerts

We have more data than we’ll ever need, but none of these data points matter...

Exploring the Future of Pharma Marketing at DPE 2024

By Marcella Milliet Sciorra 

Every year at Digital Pharma East (DPE), the industry comes together...