Romain: The Philosophical Data Scientist Shaping Healthcare Marketing's Future
At the intersection of data science, healthcare, and marketing lies a unique talent – Romain...
Swoop Celebrates Triple Recognition in PM360’s 13th Annual Innovations Issue
NEW YORK, December 20, 2024 — PM360's 13th Annual Innovations Issue recognizes Swoop for its...
Swoop Announces Cameron Hyzer as Chief Financial Officer
NEW YORK, December 9, 2024 — Swoop is pleased to announce the appointment of Cameron Hyzer as Chief...
Swoop to Showcase Award Winning AI-Driven Innovations for Healthcare Marketers at CES
LAS VEGAS, January 2, 2025 — Swoop, the industry leader in privacy-safe AI-driven healthcare...
Webinar: How Pharma Marketers Can Navigate the Evolving Privacy Landscape
Understanding the complexities of state and federal privacy laws isn't solely a legal obligation,...
What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends
As we approach the middle of the decade, the healthcaremarketing landscape is poised for...
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
In an era where data drives healthcare marketing, privacy concerns have never been more critical. A...
1:1 Programmatic Campaign Results in 29:1 ROI and $1.6M Lifetime Patient Value in Four Months for Newly Launched Oncology Therapy
By: Scott Rines, President, Swoop
Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even...
Generating 37% Script Lift, 120 New to Brand Starts and $4M in Patient Lifetime Value in Three Months for Plaque Psoriasis Drug
By: Erin Ruggiero, Chief Digital Officer, Swoop