Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
In an era where data drives healthcare marketing, privacy concerns have never been more critical. A...
1:1 Programmatic Campaign Results in 29:1 ROI and $1.6M Lifetime Patient Value in Four Months for Newly Launched Oncology Therapy
By: Scott Rines, President, Swoop
Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even...
Generating 37% Script Lift, 120 New to Brand Starts and $4M in Patient Lifetime Value in Three Months for Plaque Psoriasis Drug
By: Erin Ruggiero, Chief Digital Officer, Swoop
CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...
Generating 30 New to Brand Starts in 90 Days for New Multiple Sclerosis Therapy By Reaching Specialists at the Point-of-Care
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...
Six Digital Marketing Resolutions to Consider in 2022
This past year was defined by digital, with companies transitioning, innovating and reassessing...