Swoop

Swoop is a leading provider of precision AI-driven healthcare omnichannel solutions dedicated to protecting consumer privacy. By prioritizing privacy and compliance, Swoop ensures the highest standards of data protection for its clients and partners. Our superior audience quality segments and 100% MLR-approved conversational AI agents generate meaningful patient and provider engagement, optimal conversion, and increased Rx lift.

Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy

In an era where data drives healthcare marketing, privacy concerns have never been more critical.   A recent survey by Swoop and MM+M titled "Privacy Matters: Marketing Compliance in Practice" reveals that 89.4% of healthcare marketers consider privacy extremely important when selecting data vendors. 

1:1 Programmatic Campaign Results in 29:1 ROI and $1.6M Lifetime Patient Value in Four Months for Newly Launched Oncology Therapy

By: Scott Rines, President, Swoop

Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging

HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even...

Generating 37% Script Lift, 120 New to Brand Starts and $4M in Patient Lifetime Value in Three Months for Plaque Psoriasis Drug

By: Erin Ruggiero, Chief Digital Officer, Swoop

CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months

Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...

Generating 30 New to Brand Starts in 90 Days for New Multiple Sclerosis Therapy By Reaching Specialists at the Point-of-Care

Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...

Six Digital Marketing Resolutions to Consider in 2022

This past year was defined by digital, with companies transitioning, innovating and reassessing...