Scott Rines

Scott is President of Swoop, where he is charged with driving client development, customer value and revenue growth with Agencies and Manufacturers. He has over 20+ years of leading and building performance-focused teams in health care and CPG.

Targeting a Custom MS Patient Audience Drives a 60% More Efficient CPC and a 44% Higher CTR

By: Scott Rines, President, Swoop

Targeting HCPs at the Point-of-Care Results in 19% Script Lift for COPD Drug

By: Scott Rines, President, Swoop

Driving an 8% Script Lift for a Leading Rheumatoid Arthritis Therapy with 1:1 HCP Activation

By: Scott Rines, President, Swoop

Elevating Script Lift for a Multiple Myeloma Drug by 21% Through HCP and DTC Activation at the Point-of-Care

By: Scott Rines, President, Swoop

Developing a Privacy Conscience

By: Emilie Branch, Content Manager, Swoop

With recent media attention devoted to privacy breaches,...

Why Your NPI Advertising List is Incomplete

By: Scott Rines, CFO, Swoop/IPM.ai 

Influencing healthcare providers via digital NPI targeting is...