MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands
Artificial Intelligence (AI) can create a meaningful impact on customer engagement in the pharmaceutical and life sciences industries, with virtual agents emerging as a powerful tool for patient interaction and data collection. These agents offer personalized experiences and real-time support throughout the patient journey. Despite their potential, over 72% of pharma marketers currently lack a dedicated budget for this solution, indicating a significant opportunity for growth and innovation in this space.