Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
With more than 15 years of experience in both media buying and media sales, Kurt brings a unique perspective to healthcare marketing. He is responsible for overseeing Swoop’s television partner relationships and enhancing client campaign strategies across activation channels, driving optimal brand outcomes. Kurt holds a degree in business and psychology from Ohio University.
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
Data-driven linear (DDL)...