Eric Peacock

Eric Peacock, co-founder and President of MyHealthTeam, a Swoop company, is a transformative leader dedicated to empowering individuals with chronic health conditions and ensuring they have a voice in the research and marketing strategies of pharmaceutical companies globally. Inspired by a previous role at genetics company, Perlegen Sciences, where he worked with large patient communities participating in genetic research for complex diseases, Peacock cofounded a mission-driven company that has grown into the largest set of patient social networks in chronic health and rare diseases. Over 30 million patients use MyHealthTeam social networks every year. Eric’s leadership in patient engagement and patient education is widely recognized, earning him accolades such as the DTC Innovator award in 2019 and a spot on PM360's ELITE list in 2018. His insights are regularly featured in publications like FiercePharma and MobiHealthNews, and as a frequent speaker at conferences such as MM&M Transform, Cannes Lions, Reuter’s Pharma USA, SXSW.

Why MyHealthTeam Became a Swoop Company and What It Means for You

By Eric Peacock, Co-founder and President of MyHealthTeam, a Swoop company

After Swoop acquired MyHealthTeam last month, one of our clients - an executive of a leading health ad agency - told us, “I get it. It’s like chocolate and peanut butter.” And he was right on two levels, because when you combine the largest provider of programmatic health audiences (Swoop) with the largest set of patient communities (MyHealthTeam), you have complementary services coming together perfectly to offer something delightful for patients and pharma partners. Becoming part of Swoop was not just a business decision, but a mission-driven choice that advances us years ahead in our mission and impact. Here’s what’s in it for patients, pharma partners, and ad agencies.