About Us

Swoop is a startup located in Cambridge MA.  Backed by USVP, Valhalla and General Catalyst the core team has founded 9 startups in the fields of e-commerce, web services, ad tech, on-line privacy compliance, and large web destination sites. Past executive experience includes Chief Architect of Allaire and Macromedia (now Adobe), CTO of Evidon, CEO of Goal.com, building Catalina from $100M to $1B in revenue in the CPG category, building the Luminate publisher network to over 175M UV, and over 14 years of Venture Capital experience.

Swoop has developed a unique and patent pending, multi-faceted search technology that integrates into existing content sites. What you see today is just the tip of the iceberg but can you will see how we can uncover billions of serendipitous moments of deep contextual relevance, all within existing content. For our Publisher Partners we provide incremental content and utility for their users. For Advertisers we invite consumers, at the moment of declared intent, to have a conversation with an unmatched level of engagement. For Consumers we provide timely and relevant access to information they may not have known was even available, or would have otherwise had to search to find.

We believe that this invitation-driven engagement is the most valuable interaction a brand can have with a user.  We believe it so much we deliver only engagement-driven, pay-for-performance campaigns.